TDK and Densei-Lambda to Collaborate

March 28th, 2006

TDK Corporation and Densei-Lambda KK will launch a new brand, called TDK-Lambda, for power-supply products on April 1, 2006. The new brand is an attempt by the two companies to leverage their strength in sales, marketing, manufacturing, and product development. As the first stage of the brand integration, the two companies will promote and market their products together.

The unified brand will cover AC-DC switching power supplies, DC-DC converters, DC-AC inverters, and power modules. (Among these product groups, some existing products will keep current brand names.)

TDK has been mainly focusing on products for consumer equipment while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda’s strength lies in AC-DC switching power supplies and power modules, while TDK’s advantage is in DC-DC converters and DC-AC inverters.

Entry Filed under: Test Equipment