PCB Piezotronics Forms Automotive Division

August 23rd, 2007

PCB Piezotronics recently announced that it has opened a sales and technical support facility, located in Novi, MI, devoted exclusively to the global automotive test market, including vehicle NVH and dynamics, vehicle and component durability, legislative and safety, crash, and powertrain testing applications.

Appointed to lead this newly formed division as Director of Sales & Marketing is Mr. Jeff Case, a 15-year veteran of the automotive industry. Mr. Case was formerly Chief Program Engineer at Ricardo North America, where he held a successive series of global vehicle engineering positions. He is a graduate of Michigan Technological University, and his expertise include all aspects of vehicle NVH, as well as general vehicle development, systems engineering, and vehicle program management.

A formal introduction to this new division will take place at the forthcoming Automotive Testing Expo North America, where PCB will be hosting a special Automotive Technologies Pavilion, with a series of active demonstrations, and an IndyCar display with Andretti Green Racing.

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